An insight into the Australian outdoor advertising world: Why are brands going gaga over it?

When you think of outdoor advertising, the first thing that comes to your mind must be a huge billboard with vibrant colours somewhere in the city or on a highway. But the concept of outdoor advertising is much wider than mere billboards. With the passage of time, we have seen various advertising alternatives come and go. But outdoor marketing and its various branches such as mobile advertising solutions, have managed to set a benchmark with its effectiveness and the return on investment gained from it.

Nowadays, people are mostly out of their homes either commuting for work or traveling. Hence, outdoor ads. advertising is the best way for a brand to reach out to a maximum number of audience. They are hard to ignore, unlike radio or television ads which can be shut off. You will never find yourself walking past an appealing billboard without paying attention to what it has to say.

The impact of outdoor advertising

The ads you see on social …

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