Top Brands. Best Prices. That is our vision and our promise. After ten years as Australia’s favourite online eyewear store, we decided to try something new and bring all that is best about shopping online to your friendly local shop.

Situated in downtown Melbourne on Bourke Street, the VisionDirect Optical Centre is a space that offers the optometry services and expertise of traditional opticians with the unbeatable deals and unlimited choice of our online shop – so you are sure to find what you love.

Online Prices. Offline Service. Welcome to the VisionDirect Optical Centre.


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