Not in Shops is an online marketplace where we bring you the very best of Australia’s personalised, custom-made and unique products. We have spent countless hours trawling the internet, scouring boutique markets around the country and sleepless nights searching for special, unique products that can’t be found in mainstream shops. We invited the businesses that create these wonderful personalised, custom-made and unique products, to offer them to you in our online marketplace. Now you can shop from hundreds of boutique businesses and thousands of beautiful products with one basket and one checkout. You won’t find anything off the shelf, mainstream or run of the mill here. Everything on Not in Shops is created thoughtfully and sent to you with love and care. So what are the benefits of shopping from individual small businesses rather than at your local chain stores? Here are just a few: For every dollar spent on a small business much more of that stays in the local.